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The Key to Our Success

We are the Only Direct Mailed Parenting Publication in America

The key to our success . . . and yours . . . is that we are the only direct mailed parenting publication in America. Unlike all other competing family publications, 50% of our magazines are direct mailed to families that have recently purchased or inquired about a product or service that relates to the marketing objectives of our core advertisers for each edition of the magazine.

With each issue, we zero in on the following core advertising groups:

WINTER
Education 
SPRING
Camps
SUMMER    
 
Summer Venues 
FALL 
Enrichment

Our direct mail lists are provided by America’s Leading Companies:

Martha Stewart Moms

Sports Illustrated Kids

Disney

National Geographic Kids

National Wildlife Federation

And many more . . .

A Combination of Direct Mail and Rack Distribution Guarantees Advertisers Total Coverage of Their Target Market        

The remaining 50% of our magazines are rack-distributed from key locations using local fulfillment companies to distribute and re-stock the racks throughout the year.

Key Locations Include:

  • Children's Stores
  • Community Centers
  • Doctor's Offices
  • Video Stores
  • Markets
  • Libraries
  • Retailers
  • Book Stores
  • Private Schools